International law firm Stephenson Harwood LLP has today unveiled a new brand identity.
The firm's ambitious five-year strategy is driving growth in key sectors and capabilities. Building on that success, the firm has developed a new brand that embodies both its current identity and future aspirations.
"We've changed significantly in recent years," said Eifion Morris, Stephenson Harwood's Chief Executive Officer. "As well as growing across our offices, and developing our strengths in key sectors and practices, there has been significant change in our partnership. It felt like the right time to check-in with our people and our clients to make sure everyone was clear about the qualities and strengths that make us uniquely Stephenson Harwood."
The refreshed brand is a forward-looking identity that aligns with a commitment to create 'positive partnerships' with clients, and colleagues.
"Our aim is to be our clients’ constant partner, supporting them in a complex and ever-changing world," said Eifion. "We know that our clients value our energy and drive, our specialist knowledge and our straight-talking commerciality. And we know that they trust us - because they've told us. It's not a gimmick – it's how we do business.
"The legal market is competitive, and firms can sometimes be defined by their legacy or heritage. We wanted to take this opportunity to show the firm we are today and where we're going."
As part of the firm's commitment to sustainability, the new brand is being introduced through a phased approach.